ALL ABOARD
Mobile App Concept | Spring 2024
All Aboard is an app concept that that allows game players to catalogue and sort their games and collections, learn and be introduced to new games, track their scores and statistics, and share their experiences with friends. Taking a human-centered approach, I needed to design a strategic user experience and hierarchy of in-app features that meets the needs of game players at all experience levels. Inspired by vintage board games and playful connections, I also developed a unique app visual identity that reflects the fun nature of its subject matter.
Early Conceptualization
The inspiration for my app design came from journey mapping my day and identifying a potential opportunity space. I began my process by pulling insights from other game-related apps and ideating who my potential users would be.
Concept Strategy
After gaining an understanding of the landscape and my consumers, I was able to define the core goals and functions of my concept, which guided my design direction.
Information Architecture
Task-Oriented Wireframes
I defined two task flows to evaluate with users and to guide which app screens I wanted to focus on building out. Based on these tasks, I started with black-and-white wireframes that I tested with users to gain design and experience insights, some of which are called out below.
Style Inspiration
Wordmark Creation
Taking inspiration from the idea of building connections and the physical board game subject matter, I developed a playful yet strategic wordmark to serve as the foundation for the app's visual identity.
Style Application
Final Style Guidebook
Final Navigation Strategy
Final Screens
Final Prototype