KIND SNACKS DESIGN CO-OP
Design Co-op | Fall 2023
During a semester-long cooperative education experience, I worked across the print and digital design teams for KIND Snacks. KIND is a healthy snack company that offers different kinds of bars and granola clusters made primarily from nuts and grains with plant-based protein.
KIND Interactive Digital Style Guide
As an overarching independent project, I organized, designed, and prototyped an interactive digital style guide in Figma. The goal was to build an easy-to-navigate website for internal employees and external venders to use to understand the KIND brand identity and find digital assets to maximize consistency in the brand's presence.
Benchmarking
Information Architecture
User Experience Strategy
As I moved into designing and prototyping, consideration for the user experience guided my design decisions. Some of my core strategies are outlined below.
Final Screens
Final Prototype
KIND MARKETING
Gaining experience designing for a variety of applications, I created marketing emails, PDP images, web banners, digital shelf content, omnichannel-marketing assets, social media ads, sales sheets, internal posters, sub-logos and more. Some samples of this work are highlighted below.
Marketing Emails
Digital Shelf Content
Sales One-Pagers
Social Media Advertisements
