P&G: SKIN CARE
Design Co-Op | Fall 2025
During my experience in Skin Care, I worked on Olay digital design, creating PDP tiles, campaign ads, and Amazon e-content to support digital growth. My work also extended into finding strategic ways to optimize workflow efficiency through leveraging AI tools and Adobe Express.
Olay Lip Plumper E-Content
I created the e-content for the launch of a new lip product with a focus on building the new treatments brand equity, creating a strategic and compelling see/say match, and using AI image generation tools to define the brand's treatment of scent visualization.
Adobe Express Training
After identifying a need to streamline adaptation requests and an opportunity for how to use new-to-the-brand tools to do so, I organized and led a half-day Adobe Express pilot training session to upskill a 14-member team of cross-functional marketers.
P&G: MALE & FEMALE SHAVE CARE
Design Co-Op | Summer 2024
During my experience in Male & Female Shave Care, I worked on a broad range of print, strategy, and innovation projects for Gillette brands, including packaging for a sustainability initiative, concepts for a new razor cartridge box packages, and an updated Venus brand guideline book. Though all of my visual work remains confidential at this time, I'm happy to talk further about my experiences.
P&G: AIR CARE
Design Co-Op | Spring 2023
During my experience in Air Care, I worked on a broad range of conceptual design and strategy projects for Febreze. My work included packaging conceptualization, social media strategy, and visual identity guidelines for an upcoming collection that built a system across e-commerce, key visuals, and in-store applications.
Packaging Redesign Concepts
These air mist packaging concepts were designed based on strategic findings to inspire the brand, rather than for in-market use. Focused on reimagining scent to enhance concept fit and improve scent appeal, I utilized macro scent imagery and dynamic movement and lighting.
