P&G: MALE & FEMALE SHAVE CARE
Design Co-Op | Summer 2024
During my experience in Male & Female Shave Care, I worked on a broad range of print, strategy, and innovation projects for Gillette brands, including packaging for a sustainability initiative, concepts for a new razor cartridge box packages, and an updated Venus brand guideline book. Though all of my visual work remains confidential at this time, I'm happy to talk further about my experiences.
P&G: AIR CARE
Design Co-Op | Spring 2023
During my experience in Air Care, I worked on a broad range of conceptual design and strategy projects for Febreze. My work included packaging conceptualization, social media strategy, and visual identity guidelines for an upcoming collection that built a system across e-commerce, key visuals, and in-store applications.
The packaging work that I'm able to share was designed based on strategic findings to inspire the brand, rather than for in-market use. These concepts focus on reimagining scent visualization across select air mist products to enhance concept fit and improve scent appeal.
Packaging Redesign Concepts
Inspired by ingredient photography principles that emerged from landscape auditing, I utilized macro scent imagery and dynamic movement and lighting to increase craveability.
